Army marketers will proceed with a revised version of their rebooted “Be All You Can Be” recruitment campaign, according to Military Times. Army Secretary Christine Wormuth got applause March 7 when she announced at the ADC Defense Communities National Summit that the Army was bringing back the retro ad campaign.
The newest TV ads featured actor Jonathan Majors, who was later arrested on domestic dispute charges. While the judicial system plays out, the Army pulled the TV ads but plans to continue leaning into the “Be All You Can Be” slogan.
“We have other content as part of the ‘Be All You Can Be’ campaign,” Army Under Secretary Gabe Camarillo, told reporters Tuesday.
Another official said the recruitment campaign will be back up soon.
“We think that we’ll have some brand new creative ads in time for the Women’s Final Four on Friday,” Maj. Gen. Alex Fink, head of Army marketing, told AP.
Army photo by Sgt. Jacob Wachob