The Army on Monday started airing new TV and online ads, again leaning into its “Be All You Can Be” brand reboot, Army Times reported.
The series of three ads “tries to be an authentic portrayal of what it means to be a young soldier,” said Ignatios Mavridis, interim director of the Army Enterprise Marketing Office. “It’s an up close and personal campaign.”
Here are the ads:
Army image
Naval Academy plebes climb the Herndon Monument, a tradition symbolizing the successful completion of the midshipmen’s freshman year. The class of 2027 completed the climb in 2 hours, 19 minutes and 11 seconds. Navy photo by Stacy Godfrey
More than 74,000 residents of Whidbey Island, Washington could suffer long-term health impacts from the noise of jets stationed at Naval Air Station Whidbey Island, according to a University of Washington study, The Seattle Times reported. Researchers said the impact...
A new $2 billion aid package the State Department announced Thursday will help build a Ukraine Defense Enterprise Program, according to Defense News. The fund will help Ukraine buy weapons from other countries while “investing in Ukraine’s defense industrial base,...
The Air Force Wednesday announced six locations “to host experimental Air Task Forces that will test new methods to generate more efficient, integrated deployable Units of Action,” according to a press release. The sites are: Davis-Monthan Air Force Base, Arizona...
The House Armed Services Committee’s draft National Defense Authorization Act indicates lawmakers may not be ready to privatize more barracks, as Military.com reported. “Members aren’t completely bought into privatizing all housing,” a senior Republican committee aide...
The House Armed Services Committee’s draft National Defense Authorization Act raises concerns about whether Cape Canaveral Space Force Station,...
The House Armed Services Committee released its draft fiscal year 2025 National Defense Authorization Act this week. Among many other provisions,...
President Biden signed an order to block a Chinese-backed cryptocurrency mining firm from owning land near Francis E. Warren Air Force Base,...
The House Armed Services Committee will not hold separate subcommittee hearings pertaining to individual portions of the fiscal year 2025 National...
DOD’s Office of Intergovernmental Affairs is hosting a webinar Wednesday at 4 p.m. Eastern time to discuss artificial intelligence and...
Kansas Gov. Laura Kelly (D) vetoed legislation that would have limited foreign investor ownership of land near military installations, WIBW...
The Army hopes its new recruiting campaign, “Find Your Next Level,” will convince professionals to make the Army civilian workforce their next...
Nine military medical facilities received top grades for patient safety from the Leapfrog Group, a nonprofit watchdog, according to Military News....
DOD Readiness and Environmental Protection Integration (REPI) Program leaders will host a webinar May 15 at 3 p.m. Eastern time to discuss REPI...
Sen. Elizabeth Warren (D-Mass.) suggested Wednesday that the Defense Community Infrastructure Program is one way to help solve the housing crunch in...