by ADC | Mar 29, 2023 | Congress/DoD, On Base, Recruitment
Army marketers will proceed with a revised version of their rebooted “Be All You Can Be” recruitment campaign, according to Military Times. Army Secretary Christine Wormuth got applause March 7 when she announced at the ADC Defense Communities National Summit that the...
by ADC | Mar 27, 2023 | Congress/DoD, On Base, Recruitment
The Army faced the newest setback in its ambitious recruitment goals this weekend when actor Jonathan Majors was arrested in connection to what police called a “domestic dispute.” Majors was the featured star in the Army’s newly rebooted “Be All You Can Be” ad...
by ADC | Mar 23, 2023 | Congress/DoD, Defense Budget, On Base, Recruitment
Military service leaders seemed to say Wednesday that base pay for enlisted troops is not a recruitment barrier. Leaders from the services testified at a Senate Armed Services Committee hearing on recruitment challenges. The administration has proposed a 5.2% pay...
by ADC | Mar 17, 2023 | Congress/DoD, On Base, Recruitment
The Pentagon’s budget request to Congress includes $40 million to advertise to young people as the services struggle to meet recruitment goals. “We need to do a better job of telling our story, the benefits of military service and what it can provide,” said Gilbert...
by ADC | Mar 14, 2023 | Congress/DoD, Defense Budget, On Base, Recruitment
The Biden administration Monday laid out more details of its fiscal year 2024 budget proposal, which includes $842 billion for the Department of Defense, about 3% higher than the current fiscal year budget. “One of the big themes of this budget is continuity,” DOD...
by ADC | Mar 8, 2023 | Congress/DoD, Defense Budget, Defense Communities National Summit, Energy, Military Families, Mission Support/Community Partnerships, OLDCC, On Base, Recruitment
Here are some of the other notable moments from Tuesday’s Defense Communities National Summit programs. “You can’t solve problems if the fence gets in the way,” Office of Local Defense Community Cooperation Director Patrick O’Brien said of his office’s focus...
by ADC | Mar 7, 2023 | BRAC, Congress/DoD, Defense Budget, Defense Communities National Summit, On Base, Recruitment
Here are some more notable moments Monday at the Defense Communities National Summit. “If we end up having a conflict, the battlefield no longer starts overseas. It starts at Fort Hood, Fort Carson, pick your installation,” said Paul Farnan, principal deputy assistant...
by ADC | Mar 6, 2023 | Congress/DoD, On Base, Recruitment
“New, bold ideas” are needed to help the military meet its recruitment goals, and defense communities have a role in developing those, ADC Vice President Karen Holt wrote in a Military Times op-ed published Sunday. “The path to boldness in this case might just begin...
by ADC | Feb 24, 2023 | Congress/DoD, Defense Communities National Summit, On Base, Recruitment
Army Secretary Christine Wormuth said Thursday that the service is “in the process of reintroducing the Army to the American public” and that recruitment struggles will continue while that process plays out, maybe stretching into next year. “It took us more than a...
