Army to Sponsor United Football League to Reach Potential Recruits

April 10, 2024
Congress/DoD | On Base | Recruitment

The Army will become the “presenting partner” of the first season of the United Football League, the Wall Street Journal reported.

The Army logo will appear on the 50-yard line and on player uniforms. Army personnel and veterans will participate in televised sideline interviews, and recruiters will be available at stadiums.

“Being able to have those types of individuals to be able to tell their stories during certain segments of these televised games allows for an opportunity for us to be able to tell the story and lead to [someone saying], ‘Hey, maybe this is something that I should consider,’” said Brig. Gen. Antoinette Gant, the Army’s chief marketing officer.

The UFL was formed by the merger of the XFL and the United States Football League.

Getty photo

April 10, 2024
Congress/DoD | On Base | Recruitment

Recent News

Guard May Be Without Permanent Leader This Summer

Guard May Be Without Permanent Leader This Summer

Jul 26, 2024

The White House Tuesday nominated Air Force Lt. Gen. Steven Nordhaus, currently at NORAD, to serve as the next head of the National Guard Bureau when Army Gen. Daniel Hokanson retires in early August, along with the current acting vice chief also retires that day. The...

Snap of the Week

Snap of the Week

Jul 26, 2024

Marines assigned to Marine Recruiting Station Baltimore observe a fair attendee conducting the pull-up challenge at the annual York State Fair in Pennsylvania July 20. Marine Corps photo by Sgt. Matthew Romonoyske-Bean

In Our Communities

In Our Communities

Jul 25, 2024

Fort Hood Shooting Survivor Hosts Concert in New York to Fund Fisher House Last Saturday, Olean, New York saw the Southern Tier Wounded Warrior Benefit Concert at Bradner Stadium, which featured food, games, and live performances. The event was organized by Fort Hood,...

PAST STORIES