Army to Sponsor United Football League to Reach Potential Recruits

April 10, 2024
Congress/DoD | On Base | Recruitment

The Army will become the “presenting partner” of the first season of the United Football League, the Wall Street Journal reported.

The Army logo will appear on the 50-yard line and on player uniforms. Army personnel and veterans will participate in televised sideline interviews, and recruiters will be available at stadiums.

“Being able to have those types of individuals to be able to tell their stories during certain segments of these televised games allows for an opportunity for us to be able to tell the story and lead to [someone saying], ‘Hey, maybe this is something that I should consider,’” said Brig. Gen. Antoinette Gant, the Army’s chief marketing officer.

The UFL was formed by the merger of the XFL and the United States Football League.

Getty photo

April 10, 2024
Congress/DoD | On Base | Recruitment

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