Army Pulls “Be All You Can Be” Ads after Narrator’s Arrest

March 27, 2023
Congress/DoD | On Base | Recruitment

The Army faced the newest setback in its ambitious recruitment goals this weekend when actor Jonathan Majors was arrested in connection to what police called a “domestic dispute.”

Majors was the featured star in the Army’s newly rebooted “Be All You Can Be” ad campaign. The Army was forced to pull the commercials, as Army Times reported.

“While Mr. Majors is innocent until proven guilty, prudence dictates that we pull our ads until the investigation into these allegations is complete,” said Laura DeFrancisco, spokesperson for the Army Enterprise Marketing Office.

Army photo by Sgt. Deonte Rowell

March 27, 2023
Congress/DoD | On Base | Recruitment

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